Professor (Marketing) and Dean (Academics) at Jaipuria Lucknow. Brings a teaching experience of more than two decades with 4 years at University of Queensland, Australia. Specializes in consumer behaviour, strategic marketing and high-tech marketing. She has keen research interest in hightech marketing and start-up ventures. Presently one of the lead investigators in a consulting project on Ease of Doing Business in U P for the Government of Uttar Pradesh. Has an extensive training experience and has been engaged with organizations such as LIC; SBI, Bank of Baroda, Punjab National Bank, Vijaya Bank and Indian Postal Services. Specialises in training programs on Managing Customer Loyalty Matrix, Employee Satisfaction and Effective Listening to the customer for top-line improvement.