Prof Ajay Bansal, Professor of Marketing at Jaipuria Institute of Management, Noida has a B.E. (Electronics) degree and MBA (Marketing) degree from FMS, Delhi. He is NET (UGC) qualified.
Out of total work experience spanning 23 years, Prof Bansal has 7 years of experience in academics and teaches different courses in Marketing area. Backed by his industry experience of 16 years in some of the best known organizations at senior positions, Prof Bansal brings a fine blend of conceptual and practical orientation in his work.
Before shifting to academics, he was Regional Manager (Modern Trade) at Videocon Industries Ltd, where he was responsible for all product business through retail channel. In the field of Marketing & Sales¸ Prof Bansal has over 16 years of highly successful experience covering diverse products and various geographies in consumer durable industry. He has experience in organizations such as Usha International Ltd. (Regional Manager – Trade for North India & Gujarat)¸ Crompton Greaves Ltd., Modi Business Machines Ltd. and Videocon. Earlier at Jaipuria¸ Prof. Bansal was the Co-Chair Placements for a year, and a member in MDP committee.
Recent writings/publications of Prof Bansal include a management case study on Maggi fiasco registered at Case Centre, UK and few book reviews which have been published by ‘Vision’, journal of MDI.
Bansal Ajay, (2016) “Managing Brand Crises : A Saga of Maggi Noodles”, Case Centre, UK (516-0012-1)(Co-Authored)
Bansal Ajay, (2015), “Marketing Channels – A Management View”,Cengage Publications, Vision-MDI,Volume 19, Issue 4, 1-2
Bansal Ajay, (2013), “Repositioning : Marketing in an Era of Competition, Change and Crisis”, Tata McGraw Hill, Volume 17, Issue 2, 185-197
Marketing Mix, Consumer Behaviour, Sales & Distribution