Poonam Sharma

Poonam Sharma Ph.D. Professor

Biography

Dr. Poonam Sharma is a Management Facultyat Jaipuria Institute of Management, Noida, India. She has 20 years of work experience across industry and academia. Her research papers have been extensively published in reputed journals. She has published 18 papers /case studies in various National & International Proceedings and Journals in the area of Marketing and Branding.

She is also Adjunct faculty at Eastern Mennonite University, Virginia. United States. She has taught the MBA Marketing Strategy Course in spring (2012), International Marketing course in fall (2013 & 2015) at Eastern Mennonite University. Marketing Strategy course (2012) was a hybrid Module which included both online(4th Jan -29th Feb , 2012) and in person class room teaching(14th March-18th April , 2012) . She has also served as a guest speaker for some other courses during her visit at EMU in the year 2011 & 2012.

She is the Chairperson, International Relations at Jaipuria where she is working towards taking Jaipuria to the globe.

On a personal front, she is fond of traveling and exploring new cultures and places. As the Chairperson Alumni relations, she likes to be in touch with her students and mentors them through their professional journeys too.

Research

Sharma, P., Srivastava, P. (2015), Vini Cosmetics: Creating Niche Products for masses. In G.D Sardana& T. Thatchenkery, Capability building for Organizational Transformation: Management cases from multiple Disciplines. (pp 233-239).Bloomsbury publication.

Sharma, P, Singh, Neha. Yadav, Pooja (2015). Facebook an Emerging Rostrum for Holiday Travel Planning: a Myth or Reality? In Proceedings of International Conference on Advances in Management & Decision Sciences, School of Management, GautamBudh University, Greater Noida, Uttar Pradesh, India. (pp 82-89). Excellent Publishing House.ISBN No. 978-93-84935-37-5.

Sharma, P., Singh, Neha. Yadav, Pooja. Quality of mobile applications: Literature review for identification of quality factors. (2015), proceedings on conference in BITS Pilani. ISBN No: 978-93-84935-18-4.

Destination Branding Strategy: A case study of Madhya Pradesh. In H.P Gupta & T. Thatchenkery, Leveraging Global Competitiveness for Organizational Excellence: Management Cases (pp.501-509). New Delhi: Macmillan Publishers India Limited.

Sharma, P., Coburn, V., Engle, M., Smith A. (2013).Marketing information technology to the bottom of the pyramid market case study: theAakash tablet. In International Journal of Technology Marketing. Inderscience Publishers (revised and expanded version).

Sharma, P., Coburn, V., Engle, M. (2012). Aakash Tablet – Step towards Becoming a Marketing Superstar. In G.D Sardana, & T. Thatchenkery, Capability building for Organizational Transformation: Management cases from multiple Disciplines (pp.231-240). Bloomsbury Publishing India PVT. Ltd.

Sharma, P. (2012). Destination branding. International Journal on Indian Culture and Business management, Vol. 6, No. 1, 2013. Inderscience Enterprises Ltd. (revised and expanded version)

Sharma, P., Kakoti Asha (2012). Aravind Eye Hospital. International Journal on Globalisation and Small Business, Vol. 4, Nos. 3/4.Inderscience Enterprises Ltd (revised and expanded version)

Sharma, P., Kakoti Asha (2011). Aravind Eye Hospital: McDonalds of Cataract surgery. In G.D Sardana, & T. Thatchenkery, Building Competencies for Sustainability and Organizational Excellence: Management Cases (pp.84-91). Macmillan Publishers India Limited.

Sharma, P. (2010). Destination Branding Strategy: Acase study of Madhya Pradesh. In H.P Gupta & T. Thatchenkery, Leveraging Global Competitiveness for Organizational Excellence: Management Cases (pp.501-509). New Delhi: Macmillan Publishers India Limited.

Sharma, P. (2010). The Growth Pattern of Women-runEnterprises. In a Review of Professional Management, A Journal of New Delhi Institute of Management, India Volume -8, Issue -2, (pp 118-122).

Sharma, P. (2009). Branding with cause: A StrategicMarketing ‘Mantra’. In fortune Journal on International Management, New Delhi, India, in Vol. 6, (pp 29-47).

Sharma, P. (2009). Global Education: Challenges in India. In a Review of Professional Management, A Journal of New Delhi Institute of Management, India, Volume -7, Issue -1, (pp 1-11).

Sharma, P. (2009). Shopper’s Stop – Rebranding as “New”. In G.D Sardana, & T. Thatchenkery, Enhancing organizational performance through strategic initiatives: Handbook of management cases (pp.226-233). New Delhi: Macmillan Publishers India Limited.

Sharma, P. (2008). Wal-Mart – Rebranding as Green. In B.S Sahay, T. Thatchenkery, & G.D Sardana, Handbook on Management cases (pp. 82-88). New Delhi: Allied Publishers Private Limited.

Sharma, P. (2007). Building a Global Competitive India. In HRM Review, (pp. 42-48). New Delhi: The ICFAI University press.

Sharma, P. (2007). Art of living foundation in India: The Marketing strategies. In B.S Sahay, Roger Stough, & G.D Sardana, Cases in Business Management (pp. 514-522). New Delhi: Allied Publishers Private Limited.

Sharma, P. (2006). Coffee Café Day. In B.S Sahay, Roger Stough, & G.D Sardana, Cases in Business Management (pp. 390-400). New Delhi: Allied Publishers Private Limited.

Sharma, P. (2006). Sensory Branding- It makes (Five) senses. In N. Islam, Wann-Yin Wu, & P R Agrawal, Managing Competitiveness in the Knowledge Economy, Proceedings of APMC-XII. Bangkok (Compact Disk).

Research Areas

Branding, Retail

Teaching Areas

International Marketing, Marketing Management, Retail Marketing

Contact

Email: poonam.sharma@jaipuria.ac.in

Location: Noida

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