Rekha Attri

Rekha Attri Ph.D., PGDM Assistant Professor Asst Dean Student Affairs

Biography

Dr. Rekha Attri has a rich experience of more than seventeen years as an academician, a researcher and a trainer. She was awarded her Ph.D. from University of Petroleum and Energy Studies (UPES), Dehradun and her research topic was to study the customer based brand equity of oil marketing companies. Her core strength lies in the areas of Brand Management. She has been the course leader for Sales Marketing and Business Development, Consumer Behaviour, Distribution and Channel Management and Customer Relationship Management. She has worked on consulting assignments and has conducted workshops and FDPs for the faculty members of government institutes, sales team of Tata Steel.

Her areas of consulting and research interest includes Performance Management for Self and Organization, Brand Management & Personal Branding, Service Quality, Spiritual Intelligence and Emotional Intelligence at Work, Time Management Skills, Business Communication & Interpersonal Skills, Change Management, Creativity at Workplace, She has reviewed the book on Brand Management and Rural Marketing for Oxford Publication India Ltd. She has also developed content for Australian Technical & Management College

Research

Attri Rekha, 2014, “Case- Ice Cream- Beat the Business Heat with Cool Strategies” SVIM e-journal of Applied Management, Volume II, No.I, April 2014, pp. 24-26

Attri Rekha, 2013, “The Brand Value of FM Channels in Indore: A Comparative Analysis”, IUP journal of Brand Management, Vol. 10, No. 4, December 2013 issue, pp. 37-48

Attri Rekha, 2013, “A Study of Business Potential for Car-Finance Companies in Indore”, Bauddhik, The Journal of Management, Vol. 4, No. 3, Sept.- Dec. issue 2013, pp. 1-8

Attri Rekha, 2013, “Customer Purchase Behaviour for Lubricants in Indore- Insights from Private Players for Oil Marketing Companies in India”, A Catalyst for Social and Economic Revolution”, 2013, ISBN (978-93-83083-03-9)

Attri Rekha, 2013, “Transforming Leadership- Getting Future Ready”, IUP Journal “Effective Executive” , Vol. 16, No. 4,December 2013 issue, pp. 17-32

Attri Rekha, 2012 . “A Study of Spending and Saving habits of Youth with special reference to Indore” , Bauddhik, The Journal of Management, Vol. 3, No. 2, May-August issue 2012, pp. 8-15.

Attri Rekha, 2012 Learning for Public Sector Oil Marketing Companies in India to Manage Business in Turbulent times (Prabandhan & Taqniki , Management Research Journal, Vol. 6, August 2012, pp. 29-36

Attri Rekha, 2011. “India’s Petroleum Market: Journey from a Commodity to a Brand” Prabandhan & Taqniki, Management Research Journal, Vol. 5, August 2011

Attri Rekha, 2011. Study of Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies, International Journal of Management Prudence, 2011, Vol. 2, No.2, pp.25-35

Attri Rekha, 2011. “Measuring Public Sector Oil Marketing Companies’ Brand Awareness” IUP Journal of Brand Management, Vol. 8, No. 4, pp. 7-24, December 2011

Attri Rekha, 2011. “A Study of Brand Association of the Customers with the Public Sector Oil Marketing Companies, Indian Journal of Commerce, Vol. 65, No. 1, January-March 2012, pp. 21-32

Attri Rekha, 2011. “Study on Consumer Perceptions of the Products sold through Multilevel Marketing”, Prabandhan & Taqniki, Management Research Journal, Vol. 5, August 2011

Creating Value in Higher Education: Producing Work Ready Graduates (Presented the paper at National Seminar on Quality in Higher Education: Challenges and Opportunities , sponsored by NAAC-National Assessment & Accrediation Council, Bangalore , organized by Lachoo Memorial College of Science & Technology, Jodhpur on 16-17th February, 2012. Paper published in conference proceedings

Being Relevant in Changing times- Battle of Health Food Drinks (Presented the paper in the IInd International Conference on “Paradigm Shift in Innovative Business Management” held on 7th December, 2013 at Vashisht Institute of Professional Studies and Research, Indore)

Loyalty and Customer Satisfaction with Public Sector Oil Marketing Companies: Way Forward for Developing Effective CRM Strategies (Presented the paper at IIM-Indore for their 4th Conference on Excellence in Research and Education to be held from 10-13th May, 2012, paper published in Indore Management Journal, Special Issue, Refereed Proceedings of 4th Conference on Excellence in Research & Education, pp. 99-113).

A Comparative Study of Brand Building Activities of Oil Marketing Companies in India with their Western Counterparts (Presented the paper in the 15th International Conference to be held at NIRMA University on 5-7 January 2012 at Ahmedabad; the paper published in conference proceedings on Global Recession to Global Recovery, pp.45-60.)

Case- Brand Activation-The Mantra for Success in Times to Come (Presented the case at the International Case Colloquim on “Facing Challenges in the Era of Globalization” held on 18th May 2013 at Sri Vaishnav Institute of Management, Indore. Published in Book titled “Facing Challenges in the era of Globalization”, 2013, ISBN No. 978-93-83083-13-8, Excellent Publishing House, New Delhi, pp. 1-9.)

Case- Retail Shrinkage- Problems and Prevention (Presented the case at the International Case Colloquim on “Facing Challenges in the Era of Globalization” held on 18th May 2013 at Sri Vaishnav Institute of Management, Indore. Published in Book titled “Facing Challenges in the era of Globalization”, 2013, ISBN No. 978-93-83083-13-8, Excellent Publishing House, New Delhi, pp. 37-42

Hope to Triumph- Leading in Turbulent Times (Presented the paper in the 7th National Seminar on “Contemporary Scenario in Innovative Management & Growth” held on 3rd October 2013 at Laxmi Narain College of Technology, Indore. The paper has been published in the journal Prabandhan & Taqniki)

A Study of Self Awareness Quotient Observed in Aspiring Managers (Presented the paper in the 7th National Seminar on “Contemporary Scenario in Innovative Management & Growth” held on 3rd October 2013 at Laxmi Narain College of Technology, Indore. The paper has been published in the journal Prabandhan & Taqniki)

Spiritual Intelligence: A Catalyst for Inspirational Leadership and Management Excellence (Paper presentation and Publication in the proceedings of Conference of Indian Culture organized by Institute of Indo Aryan Studies in association with Department of Philosophy, University of Mumbai, 17th September, 2011, abstract published in conference proceedings- Future Culture, pp.68)

Brand Building @ Kudos Kids Utility Pvt. Ltd.- Not a Kids Job ( Presented the paper in the 8th National Conference on Contemporary Management & Future Growth Challenges at LNCT, Indore on 29th November 2014)

From Place to Space: The Changing Indian Retail Scenario (Prestige International Conference) (Published in Quality Management Practices for Global Excellence, ISBN: 978-81-8424-968-2, pp. 402-411)

Perception and Purchase Behaviour of Customers towards E-Commerce Companies (International Conference on E-Business: Prospects, Challenges and Implications 2015, held at TAPMI School of Business)

Identify the Parameters Valued by the Prospective Students while Deciding on Seeking Admission in a Business School- (Presented the paper in 10th International conference held at Prestige on 6th and 7th Feb, 2016)

Research Areas

Services Marketing, Brand Management, Consumer Behaviour, Organizational Behaviour, Retail Marketing, Emotional I
ntelligence

Teaching Areas

Marketing

Contact

Email: rekha.attri@jaipuria.ac.in

Location: Indore

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