Shalini Nath Tripathi

Shalini Nath Tripathi Ph.D, MBA Associate Professor

Biography

Dr Shalini Nath Tripathi is an academician, consultant, researcher, and trainer with more than 16 years of experience in the field of Marketing. At present, she is working as an Associate Professor(Marketing) at Jaipuria Institute of Management, Lucknow.

Her research papers have been extensively published in reputed refereed journals like,Journal of Targeting, Measurement and Analysis for Marketing (Palgrave Macmillan), VIKALPA (IIM, Ahmedabad), International Journal of E-Business Research (IJEBR- IGI Global), Metamorphosis (IIM-Lucknow), Paradigm (IMT),AIMS International Journal of Management to name a few.

She has imparted training to employees of organizations like Indian Railways (IRITM, Indian Railways Institute of Transport Management), Central Excise and Sales Tax department, Geological Survey of India, Women’s’ self-help group in the areas of Service Quality Management and Marketing Strategy.

Research

Research Paper titled “Grocery Retailing in India: Online Mode versus Retail Store Purchase” in International Business Research (Canadian Center of Science and Education), Vol. 9, No. 5, 2016. (Co-authored)

Research Paper titled“e Suvidha – A Citizens’ Perception Study" in Metamorphosis: A Journal of Management Research in Vol. 11 Issue No.1, Jan-July, 2012. (Co-authored)

Research Paper tiltled “Marketing of SME Products: A Relationship Approach” in ASCI Journal of Management, Vol. 41, No. 2, 2012, pp 76-106. (Co-authored)

Research Paper titled “Application of Soft Operations Research for Enhancing the Service scape as a Facilitator”in VIKALPA (IIM, Ahmedabad) Vol.36 No.1, Jan. - Mar. 2011, 2011, pp 19-35. (Co-authored)

Research Paper titled“Performance Evaluation of Various Tourist Centers using Data Envelopment Analysis”, ASCI Journal of Management, Vol. 40, No. 1, 2011, pp 31-51 (Co- authored)

Research Paper titled “Proposing a Hierarchical Utility Package With Reference To Mobile Advertising"in the International Journal of E-Business Research (IJEBR- IGI Global), Volume 7, Number1, 2011, pp 71- 92. (Co- authored)

Research Paper titled “An Analytical Study of Complaining Attitudes: With Reference To The Banking Sector” in Journal of Targeting, Measurement and Analysis for Marketing (Palgrave Macmillian), Volume 18, Number 2, 2010, pp. 119- 137.(Co-authored)

Research Paper titled “An Empirical Investigation of Customer Preferences in Mobile Services” in Journal of Targeting, Measurement and Analysis for Marketing (Palgrave Macmillan), Volume 18, Number 1, 2010, pp. 49-63 (Co- authored)

Research Paper titled “An Empirical Study of Tourist Preferences Using Conjoint Analysis” in International Journal of Business Science & Management (IJBSAM), Volume-5 Issue-2. You can view the article at the link http://www.business-and-management.org/. (Co-authored)

Research Paper titled “Application of Soft Operations Research for Enhancing the Service scape as a Facilitator”in Changing Ideas in Strategy, (a book based on selected Strategic Management Forum Convention 2008 papers), Ed. Arun P. Sinha, 2009, Narosa Publishing Pvt Ltd, New Delhi. (Co-authored)

Research Paper titled “Incorporating Group Decision Making in Public Systems Domain: A Case of Indian Railways” in Global Interdependence and Decision Sciences, Eds. M. Chandra shekhar & N. Bagchi, Macmillan Advanced Research Series, 2009, pp. 340-346. (Co-authored)

Research Paper titled “Designing Tourism Packages Incorporating Tourists’ Perspectives: A Conjoint Analysis Approach” in Global Interdependence and Decision Sciences, Eds. M. Chandra shekhar & N. Bagchi, Macmillan Advanced Research Series, 2009, pp. 334-339. (Co- authored)

Research Paper titled “Branding of U.P. Tourism Services: An Empirical Approach” in AIMA Journal of Management & Research (AJMR), Volume-3 Issue-2/4 (May 2009). You can view the article at the link www.aima-ind.org/ejournal. (Co- authored)

Research paper titled “An Analysis of Customer-Pull Factors and the Process of Store Loyalty” published in PARADIGM (Journal of IMT Ghaziabad) Vol. 13 No.1, Jan. – Jun. 2009

Research paper titled "Effectiveness of Mobile Advertising: The Indian Scenario" published in VIKALPA (IIM Ahmedabad) Vol.33 No.4, Oct.- Dec. 2008 (Co-authored)

Research paper titled "Service scape of a Shopping Mall: a Hierarchical Framework" published in AIMS International Journal of Management Vol 2, No.3. September 2008. The paper is available at the link http://www.aims-international.org/AIJM/2-3.asp/ http://www.aims-international.org/AIJM/pastarticles.asp (Co- authored)

Research Paper titled “The Impact Of Servicescape On Quality Perception And Repatronage Intentions Of Customers - With Specific Reference To Shopping Malls” in AIMA-Journal for Management & Research (AJMR), Vol.-1, Issue 4/4 (Dec.2007). You can view the article at the link www.aima-ind.org/ejournal (ISSN 0974 – 9497). (Co-authored)

Research paper titled “e Suvidha- A Citizens’ Perception Study”, presented at IIML International Conference in Marketing on Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead, IIM Lucknow-Noida campus (January 13-14, 2012). Extended abstract was published in the proceedings. (Co- authored)

Research paper titled “Marketing of SME Products: A Relationship Approach”, presented at the International Conference on Challenges to Inclusive Growth in the Emerging Economies (SMF Conference-2010), Strategic Management Forum of India and Indian Institute of Management, Ahmedabad.(Co- authored)

Research Paper titled “Investigating the Impact of Mobile Marketing in the Current Indian Scenario and Proposing CUSTOMERIZATION as a Solution”accepted for presentation at theInternational Conference on Emergent Missions, Resources, and the Geographic Locus in Strategy as a part of the 11th Annual Convention of the Strategic Management Forum (SMF), IIT- Kanpur(Co- authored)

Research Paper titled “Application Of Soft Operations Research For Enhancing The Servicescape As A Facilitator”accepted for presentation at the International Conference on Emergent Missions, Resources, and the Geographic Locus in Strategy as a part of the 11th Annual Convention of the Strategic Management Forum (SMF), IIT- Kanpur(Co- authored)

Research Areas

Services Marketing, Marketing Strategy

Teaching Areas

Marketing Management, Sales Management & Services Marketing

Contact

Email: shalini.tripathi@jaipuria.ac.in

Location: Lucknow

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