Vinita Srivastava

Vinita Srivastava Ph.D, MBA, UGC-NET Assistant Professor


Dr. Vinita Srivastava is an academician and researcher with more than 18 years of experience in the field of marketing. At present she is working as an Assistant Professor at Jaipuria Institute of Management, Noida.  She holds a PhD in Management from Guru Gobind Singh Indraprastha University and is UGC -NET qualified. She also holds Accredited Management Teacher(AMT) certification from AIMA. She graduated from Delhi University, and completed her MBA from Gurukul Kangri Vishwavidyalaya. She worked with renowned pharmaceutical firm CIPLA before joining academics. She has been teaching and researching since last 14 years. She has published many papers in various National & International Proceedings and Journals in the area of Marketing and Branding. She has been conducting sessions in Medical Colleges on “Public Health Marketing”. Her areas of interest are Pharmaceutical Marketing, Public health marketing,and Social marketing. 


Jain V and Srivastava V(2018), “Wonder Pedicabs”, Emerald Emerging Markets Case Studies, Accepted (ABDC : C Category)

Bansal A, Gupta R and Srivastava V(2017)“Factors Influencing Consumers’ Store Choice For Air-Conditioner Shopping”, International Journal of Applied Business and Economic Research, Volume 15, Number 17(SCOPUS INDEXED)

Srivastava V and Bansal A(2016), “Managing Brand Crisis : Saga of Maggi Noodles”, (CASE CENTRE)

‘Managing Brand Crisis : Saga of Maggi is registered with The Case Centre, UK, 2016.

“A study of promotion mix decisions in pharmaceutical industry in India”, International Conference on Contemporary Marketing Issues(ICCMI), London, UK,2015

“Usage of promotional tools by Indian pharmaceutical industry: do demographics matter?” presented at 4th Biennial Indian Academy of Management Conference, held during Dec 11-13, 2015 at IIM Lucknow Noida Campus, NCR.

“Influence of Promotional Tools On Pharmaceutical Retailers’ Decision To Place Orders” Journal Of Advanced Research In Operational And Marketing Management, 2015

“Communication in Pharmaceutical Industry : An Indian Perspective, National Marketing Conference 2015, “ Marketing in a Changing and Connected World” GGSIP University, Delhi.

“Do physicians really bite the hook?” Drishtikon: A Management Journal. Biannual Journal of Symbiosis Centre for Management and Human Resource Development,vol5 , issue 2, 2014

“Pharmaceutical retailers and promotion by pharmaceutical companies in India”,Journal of Medical Marketing, Sage Publications, Accepted July 2014.

“Ethics: The physician pharma dyad in India”, Asian Journal of Business Ethics: volume 3, issue 1, page 1-14,Springer Publications, 2014

“Ethical Issues and Pharmaceutical Marketing in Developing Economies: A Study of Pharmaceutical Promotion in India” , Macro-Marketing Conference 2014, University of London, Accepted

“Perception of Physician towards Pharmaceutical Promotion in India”, Journal of Medical Marketing, Sage Publications, Volume 13 Issue 2, May 2013.

“Pharmaceutical Promotion and Marketing Communication Objective” Proceedings of National Seminar “The Future of Marketing: Opportunities & Challenges” on 29th & 30th November, 2013 at Institute of Technology & Science, Mohan Nagar, Ghaziabad.

“Social Marketing in Public Health”, Research and Reviews: A Journal of Health Professions(2012), an International journal.

“A study on the effectiveness of Internet Advertisement” Indian Journal of Marketing, 2012

Srivastava V(2011), “Management Principles and Nursing”, Journal of Nursing science & practice ( JoNSP ), an international journal(2011).

“Service quality perception in public and private sector Banks” Proceedings of National Marketing Seminar, ITS, 2011

“Structure of Indian pharmaceutical industry”, Synergy, 2010

“A comparative study of mall shopping behavior of men and women in age group of 18-26 years: with special reference to NCR”, Proceedings of National Marketing Seminar, ITS(2008)

“Management Education: value enhancement through focus on self-directed learning” National Seminar on Professional Education in Knowledge Economy, GGSIP University(2008).

Research Areas

Pharmaceutical Marketing, Social Marketing in Public Health, Consumer Behaviour

Teaching Areas




Location: Noida

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