Dr. Vir Ved Ratna is an academician with about 19 years of experience in the field of Strategy & Marketing. At present he is working as an Associate Professor and Asst. Dean (Academics) at Jaipuria Institute of Management, Lucknow. Prior to joining Jaipuria Institute, he has served as Faculty at Pokhara University, Nepal & other top Institutions of the country. He has also worked as Asst. Project Director in a World Bank Project implemented by the Govt. of UP.
He has co-authored two books, which have been duly recommended as text and references by many Indian Universities and Institutions.
He has been a training resource for organizations like NABARD, BIRD & ESI.
Paper titled, “Socially Responsible or Socially Responsive – Using CSR as a strategic tool”, published in Indian Journal of Development Research and Social Action (an International Journal of Global Research Publications, New Delhi), Vol 2, Number 1, January-June 2006.
Paper titled, “Preventing Brand Commoditisation - Revitalising Brands”, published in Aatmbodh – Journal of RSMT, ISSN 0972-1398, Vol 1, No 1 Sep 2004
Paper titled, “FDI Conundrum – India vs China”, published in Indian Journal of Applied Economics, Vol 1 July 2004
Paper titled, “FDI Conundrum”, published in Synergy – Journal of ITS, December 2003
“Advertising and Sales promotion Management, An Indian Perspective” published by Sultan Chand & Sons, New Delhi. (ISBN -81-8054-111-8) This book has been recommended as a basic text by Tamil Nadu State Council of Higher Education for its B.Com course, Bhartidasan University, Kongu University, Anna University, Kuvempuuniversity and several Colleges and Institutes for BBA/B Com/MBA/PGDM courses
“Marketing of Services, An Indian Perspective” published by Wisdom Publications, New Delhi. (ISBN-81-89547-02-X) This book has been recommended as a reference text by Andhra University for its MBA Course and Pune University for its BBA course.
Competitive Strategies, Integrated Marketing Communications