PGDM (MARKETING)

Post Graduate Diploma in Management (Marketing) aims at grooming creative and energetic young professionals to manage the challenges of the vast size and diversity of the Indian and global market. This specialized program equips you with in-depth knowledge of new-marketing functions. A large part of the learning is based on being at the market place and interacting with customers, working on live projects and internship.

No other job or function can parallel the exciting and fast growth & reward-oriented job and entrepreneurial opportunities. The students of this super-specialised course, PGDM (M), have an edge over others in this regard. Jaipuria takes pride for recruiters to name a few are Airtel, Vodafone, Standard Chartered Bank, redington, ingram micro, Videocon to name a few.

The two year full time PGDM (Marketing) Program offered at Jaipuria Noida is AICTE Approved and recognised by Association of Indian Universities (AIU) as equivalent to MBA & accredited by NBA.

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PROGRAM STRUCTURE

Jaipuria Institute of Management follows a trimester system of study. The 2-year program is divided into six trimesters. The program comprises of a total of 37 courses, of which 16 are core courses, 6 workshop mode courses and remaining 15 are elective courses.

Jaipuria’s PGDM(M) offers you a super specialisation in the sector of choice. You can pick a combination of 10 electives, 4 from the focused sectors along with the rest from a bouquet of electives.

  • Super specialisation in Marketing by choosing 6 electives.
  • Sector specialisation by opting for 3 out of the above 6 electives from any one of the following sectors i.e E-Marketing, Retail, Rural Marketing.
  • Dual specialisation in any other functional area of management by choosing rest of the 4 electives, such as Finance, HR, Information System, International Business and Operations Management.
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Core Courses

  • Information Technology(IT)
  • Quantative Management / Operation Management
  • Marketing
  • Strategy
  • Finance
  • Human Resources/ Organisaional Behaviour
  • Business Communication
  • Economics
  • General Management

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